Where is the Innovation?

It sounds elusive, but the reality is simpler. When organizations (whether a big transnational company or a fast & bold startup) need to manage innovative products or services to achieve more value, they required leaders. These leaders have a role & can be found in different dimensions as was found by the PDMA Body of knowledge (2017):

Strategy:

The Corporate Executive (CE)  team, plus Senior representatives of key functions, and together with the Board of Directors (BD) - chosen by shareholders - set the overall corporate vision and mission.

Graphic 1: BCP Bank

Information: The Peruvian Bank defines their corporate vision, mission & values (where "innovation" is a declaration) with their CE and BD.

The Senior executive team member of a business unit and the Executive team of a specific business unit developed the Business strategy.

Graphic 2: Movistar

Inf: Movistar, one of the main Telecom companies in Peru defines the Business strategy of new products with the leadership of the Senior executive team member (Director of Innovation and Marketing) adn Product's executive team

The Functional head and a Senior team from the specific functional area developed the Functional strategies.

Graphic 3: Banco de la Nación

Information: The Peruvian National Bank (Banco de la Nación), has a Functional and a SubFunctional manager for the Technology Department - who are responsible for the Innovative Technology efforts within the Bank.   

The Senior product manager (e.g. Senior VP Product Management, Chief Product Officer or Group Product Manager) developed the Product Strategy.

The Senior executive member, VP of Innovation, Chief Technology Officer or Chief Executive Officer in company with their cross-functional team of senior managers developed the Innovation Strategy.

Graphic 4: AJE Group

Information: AJE Group, a Peruvian manufacturing company has a senior executive in charge of Innovation who coordinates with 20 countries. 

Process:


The Process champion establishes the PDP (Product Development Process) and the ongoing training in its understanding.

The Process owner is the manager responsible for the PDP's strategic results.

The Process manager is the responsible for the order and timely flow of ideas.

The Project manager is responsible for specific projects within the PDP.  Also known as product development project manager, and in an agile process, this lies to a product owner and scrum master.

Organization:


The Most senior manager (e.g. Chief executive) promotes a positive climate - together with their senior executive managers.

Case practice: When PwC (2015) compromises to insert the "Innovation" culture within their organization, it was possible because the most senior manager was convinced and encourage other executives manager to approach it.

Functional managers and Individual team members or project managers promote the positive climate.

Once the senior management set the roots for a new positive climate, functional managers and individual teams made possible the innovation by accepting and evangelizing it in their daily day.


Team development is in charge of the senior product development manager

Product:

The Product manager ensures the product(s) meet market needs by monitoring marketing mix, ensuring alignment with product development strategy, and promoting inter-functional coordination.





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